Marketing services
OPTION 1: Fractional Marketing Director
As a Fractional Marketing Director, I offer strategic marketing leadership perfectly tailored to your business needs, without the commitment of a full-time hire. This flexible approach means you can access expert insights and guidance that align with your goals while adapting to your unique challenges.
Here’s what I bring to the table:
Whether you need ongoing strategic leadership or targeted project support, I offer two ways to transform your marketing approach...
Flexible support, tailored solutions
Marketing planning
I help you tune your vision into a comprehensive marketing plan that aligns with your business objectives, ensuring sustainable growth and brand evolution.
Strategic oversight
I’ll craft and implement marketing strategies that deliver measurable results, keeping your business objectives and commercial goals at the heart of every initiative.
Market insights
Leveraging data-driven insights through a blend of qualitative and quantitative research ensures that every decision resonates with your audience’s expectations.
Team management
Cultivating high-performing marketing teams that seamlessly blend talent development with strategic objectives, ensuring your team operates as an innovative and adaptive marketing powerhouse.
Change management
I can assemble an A-Team of talented professionals while guiding your team through transitions to ensure seamless implementation and stakeholder buy-in, and top-tier support.
Performance measurement
Setting realistic KPIs aligned with your business goals and implementing measurement dashboards guarantees transparency and continuous improvement in all your marketing efforts.
Ideal for: Growing businesses, scale-ups, and organisations seeking strategic marketing guidance without a full-time commitment
Marketing that matters
Every brand is on a journey, and sometimes, a fresh perspective is all it takes to ignite transformation. Here, you’ll find product service offerings designed to meet you where you are, whether you’re laying the groundwork, breathing new life into your identity, or seeking innovative strategies to elevate your game.
OPTION 2: Bespoke Marketing Projects
As a Marketing Consultant, I offer targeted, high-impact project solutions precisely crafted to address your specific marketing challenges without long-term commitments. This flexible approach enables you to access expert strategic guidance tailored to your immediate business needs and growth objectives.
Here are some project examples I can support with:
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Marketing Health Check
A comprehensive audit to evaluate and enhance your marketing performance. We'll:
• Review paid, owned, and earned media channels- Analyse your customer journey
• Conduct market and competitor research
• Assess your marketing technology stack
• Provide actionable recommendations for improvement
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Marketing Strategy
Crafting a marketing strategy that aligns perfectly with your business objectives. Includes:
• Business plan alignment
• Audience-centric initiative development
• Brand positioning insights
• Comprehensive yearly and 90-day campaign planning
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Branding
Defining and refining your brand's identity in collaboration with The Slow Agency. Our process covers:
• Stakeholder discovery
• Purpose and values definition
• Competitive positioning
• Verbal and visual brand identity development
• Comprehensive brand guidelines
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Running a campaign
End-to-end campaign coordination that delivers measurable results:
• Creating a strategic plan
• Creative content creation
• Cross-channel integration
• Performance analysis
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Social media and content strategy
Developing engaging content that connects with your audience:
• Content pillar creation
• Channel-specific content calendars
• Community management strategies
• Influencer strategy development
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Team training
Empowering your marketing team's growth:
• Customised workshops
• Mentorship programmes
• Skill-building sessions
• Ongoing training series
• Recruitment and freelance talent support
Working togther
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Every project kicks off with a clear start date, end date, and a set of goals. I believe in defining deliverables upfront, so you know exactly what to expect and when. This structured approach allows us to focus on what needs to be done to move the dial.
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I believe in working together to achieve the best outcomes. Open and honest communication is essential; we’ll establish clear channels for contact from the outset. I’ll be your sounding board, encouraging collaboration and actively seeking your insights, while ensuring decision-makers are involved to keep everything aligned. If a project requires a specialist, I’ll be upfront about it and ensure you have the right support from my trusted network of experts.
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Let’s face it, there will be bumps along the way. Marketing is a journey filled with ups and downs, but we’re in it together.
I’ll navigate those challenges with you, providing creative solutions and support every step of the way.
Curiosity drives us, and I may ask what seem like silly questions, but they’re essential for understanding your business deeply. Your expertise, paired with my inquisitive approac,h will help us uncover valuable insights that lead to innovative solutions. Kindness, honesty, and respect are at the core of our collaboration; together, we’ll create an environment where creativity thrives.
Get in touch
If you have a marketing challenge or a project in mind that could use some support, I’d love to hear from you. Whether you’re after strategic advice or hands-on assistance, I’m here to lend a helping hand. Please do get in touch, and let’s chat about how we can work together to make a positive impact 🙏