Hello

I'm Kirstie Smith, a marketing strategist with a belief that every brand has a story waiting to be told. With a background spanning industries such as fashion, lifestyle, and wellbeing, I’ve spent over 15 years crafting strategies that not only attract attention but cultivate trust. My experience includes navigating the intricacies of B2B, B2C, and D2C marketing, allowing me to tailor approaches that resonate with diverse audiences.

I’ve grown and led teams, launched brands, run numerous campaigns, and engaged with communities of thousands. My journey has shown me that marketing is not just about tactics; it’s about creating relationships and fostering a sense of community. My unique blend of analytical insight and creative flair enables me to see the big picture while sweating the details, ensuring that every strategy I implement drives not just leads but meaningful conversations.

I’m particularly passionate about mentoring the next generation of marketers, teaching at Birmingham City University, and being one of the inaugural members of BRUMWIM. I also founded Social Circle, a community for social media enthusiasts to learn and share insights. I believe in empowering others and lifting each other up in our journeys. If you’re ready to embark on a marketing journey that prioritises authenticity and results, let’s connect and create something exceptional together.

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Why partner with me?

Choosing to partner with me means engaging with someone who values honesty and transparency above all else. I’ll always provide advice straight from the heart and let you know if I’m the best fit for your needs. If not, I’m more than happy to recommend other trusted, excellent marketers from my network who can help.

With over 15 years of experience on both the brand and client sides, I understand the ins and outs of the marketing landscape. I pride myself on being organised, an effective communicator, and flexible, ready to adapt to your preferred working style, whether that’s your choice of communication channels, software, or hours. Based in Birmingham, I’m perfectly positioned to connect with clients, brands and businesses across the country.

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  • "The quality and quantity of the work is of the highest level."

    I should start this recommendation by admitting that I have had the utter privilege of knowing Kirstie since we were kids. Putting my 'brotherly' bias to one-side, I can honestly say, working with her over the last 6 months or so has only served to deepen my admiration further.

    Having recently taken on an exciting role as CMO with Earl Giles, it was apparent the company was in desperate need of a bolder, more consistent brand identity and a website that better represents the business today, while servicing the future growth. Knowing Kirstie has a ton of experience in the space, I initially reached out for recommendations on potential web partners to help us through the build process. It quickly became apparent that having her join the team in part-time capacity to manage the project was essential.

    Kirstie's help from the start - through auditing potential partners, reviewing briefs, briefing, scopes, wireframes, driving and delivering content needs and keeping it all on track has been incredible. The quality and quantity of the work is of the highest level. She is a translator. Taking, a foreign language to most of us and ensuring we not only grasp the technicalities but ensure we achieve the right outcome. This, amidst the complexities of our business and wider industry regulations, we adhere to.

    She has also found the time to help drive social strategy and lend a keen eye and ear across all the areas of marketing. Support I have found invaluable.

    I continue to think of more ways to work with Kirstie. I couldn't recommend her enough.... in spite of my bias.

    - Peter MacFarlane, CMO of Earl Giles

  • "Kirstie brings a rare blend of vision and execution. She not only sets a strong strategic direction but also rolls up her sleeves to ensure every initiative is delivered to the highest standard."

    I had the privilege of working with Kirstie during her time as Marketing Director at Brass Monkey, and she consistently proved herself to be one of the most capable and forward‑thinking marketing leaders I’ve worked with. Her strategic mindset, creativity, and ability to translate complex ideas into clear, compelling campaigns made a measurable impact on our brand and commercial performance.

    Kirstie brings a rare blend of vision and execution. She not only sets a strong strategic direction but also rolls up her sleeves to ensure every initiative is delivered to the highest standard. Her leadership elevated the entire marketing function, from sharpening the brand positioning to driving data‑led decision‑making and building a culture of curiosity and innovation.

    Her strengths span the full marketing spectrum:
    - Exceptional brand and campaign strategy
    - Deep understanding of digital channels and performance marketing
    - Strong analytical capability and commercial awareness
    - Natural leadership that empowers teams to do their best work
    - Clear, confident communication with stakeholders at every level.

    - Ryan Cusack, Group Senior Marketing Manager

  • "Kirstie is a star, a life saver and an inspiration to all of us who have had the opportunity to work with her."

    Kirstie came to my rescue on BA Digital Marketing and MA Future Media in 2019 at Birmingham City University, her digital expertise, social savvy and marketing know-how extended our student learning experience into state-of-the-art practice and we never looked back!

    By 2025 Kirstie and I set up the Tribera Academy at the fab creative agency Tribera and our students enjoyed 6 weeks of full-on work placement as part of their final degree projects.

    Along the way, Kirstie has been running symposiums and conventions with me and generously sharing her legendary contacts book, packed with top talent, (you know who you are). Kirstie is a star, a lifesaver and an inspiration to all of us who have had the opportunity to work with her.

    - Mike Villiers-Stuart, Qualified lecturer and trainer

  • "Kirstie is incredible in her field, her knowledge of upcoming/future marketing, brand, community and social strategies is impressive."

    I've had the upmost pleasure in knowing Kirstie for 17years [and counting!]. Kirstie is incredible in her field, her knowledge of upcoming/future marketing, brand, community and social strategies is impressive.

    She has the most wonderful energy which is infectious to be around, passionate about developing and supporting others.

    She also happens to be phenomenal and engaging public speaker/lecturer. I've worked with Kirstie several times in our careers and am sure we will continue to.

    - Sarah Rule, Retail Director at Rapha

Outside the 9 to 5

Beyond the world of marketing, I indulge my creative side in a variety of ways. Living in Birmingham's vibrant Jewellery Quarter, I’ve recently taken up jewellery-making and am currently immersed in a course to refine my skills. 

I’ve also developed a love for plants. Yes, I now have over 50 thriving green companions.  My home reflects my passion for colour and creativity, with a new room transformation happening most months in my industrial old badge factory. 

Art is a constant source of inspiration for me. I enjoy exploring galleries and curating a collection of prints, embracing the joy of pretending to be an art collector. I also love a good old pub, where I can enjoy a pint of real ale, and I’m always up for a travel adventure. And let’s not forget my cat, Jeff, who keeps me company through it all.

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Get in touch

If you’re facing a marketing challenge or have a project in mind that could use a bit of extra support, I’d be thrilled to hear from you. Whether you’re looking for strategic advice or hands-on help, I’m here to lend a hand. Feel free to reach out, and let’s have a chat about how we can team up to make a positive impact together. Looking forward to connecting!